Small businesses make up the vast majority of businesses in Australia. At around 96 percent of all companies in Australia, it might come as a big surprise that only about half of them have a website. For many small businesses, online marketing might seem unnecessary and too hard or too expensive. A small family run shop might not see the need for having an online presence but it can be the thing that makes the biggest difference. A self-employed handy man putting in long hours every day of the week probably does not want to take a stab at building a website. Today however there are simple tools to help small businesses get online.

Get Your Small Business Online

The quickest way to get your small business online is to create a Facebook page with your most basic information. Having a Facebook page with your address and opening hours can at least give your customers a way to look you up online. Facebook pages can be tricky when your customers are able to post comments about your business. Good comments can boost your business while bad ones can give you unnecessary headache.

If you are selling a product then you will want to move beyond the basics and have an online shopping site. There are several e-commerce marketplaces that help small businesses get online. They even have integrated payment systems.

A full website is truly the best way for small businesses online to operate. Today there are hosting companies that offer tools to make it easy for a novice to set up an impressive website that is fully functional as an interactive web-shop. The process is relatively painless and there are many different ways to get to the final product you want. Every small business online thrive from having billions of potential customers finding them online.

Whether you are a small neighbourhood fish and chips shop that wants to get its contact details out to the public or a crafty person making personalized gifts, a website is the easiest way to get your small business out to the most people as possible. Customers will be able to search for your specific small business instead of you having to try so hard to reach out to them. Sometimes just making yourself known online is the key to success. If you do not have a website yet then join the other half of small businesses in Australia in getting your own website and getting your small business online.

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