A start up business always requires capital. How will you generate sufficient capital for your start up business? Who will provide the capital? These are just two of the questions that you will have to consider if you really want to engage in business. Aspiring business owners often encounter this problem. Who will fund your business?

Newbies in particular will have difficulty in finding investors. Say you have this business in mind that you want to pursue, what are you going to do? Turn that dream into a reality. Provide documents that it is going to work, it has potential, it is going to earn income, it can stand out, it is stable and become progressive in the future.

Start up business is crucial for investors. Risk takers go for it but most investors are on the safe side, you really have to work hard to convince them before they provide the funding that you need. They will ask for a lot of documents like portfolio, market surveys, projection, business plan, business model, target, revenue, budget; these are just a few but what they really want to see is its potential in the market. Is it worth their time and money? How are you going to convince them? Here are 6 simple steps on how to successfully pitch your start up business to potential investors.

Start Up Business – Successful Pitch 101

  1. Make your presentation short – Lengthy PowerPoint presentations with animations will bore your viewers. They wouldn’t buy your proposal just because of your unique presentation. Animations will not impress them. It should contain facts; make it short and straight to the point.
  2. Be realistic – Investors are most likely interested to deal with low risk type of business instead of high return on investment (ROI) in a short span of time.
  3. Provide realistic financial forecast – present scenarios from best to worst case financial scenarios. Your forecast should be close to reality.
  4. Be a responsible Manager – Budget and operating expenses should be within reason. Make the most of what you have at hand. A start up business must have a responsible manager. A good manager doesn’t go beyond what is allotted on the budget. He/She must always look for ways on how to cut expenses or make the operating expenses lower than what is on the budget.
  5. Step by step progress – A start up business isn’t going to get huge overnight. Even luck is not enough to make it possible. Ask for a budget that is within reason, going for millions of dollars is too risky. In time you can demand for that certain amount but not if you are still starting. Your performance, marketing strategies and sustainable business plan will be the basis of your future investor and whether your desired budget can be approved.
  6. Learn from the best – Experience will teach you a lot but you will learn more from people who have been in the industry for years. Accept the fact that you don’t know everything and there is someone out there who has a better knowledge than you. Surround yourself with experts and smart people. You will learn a lot from them.

Follow these easy steps for a successful business pitch to your potential investors. With practise and determination, you’ll have those investors eating from the palm of your hand. And remember, confidence is key so for your pitch to work to the full potential, you need to exude confidence.

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